000			01970nam a22002177a 4500
999			_c4778 _d4778
005			20230302144958.0
008			230220b ||||| |||| 00| 0 eng d
020			_a9780062273062
082			_a658.872 _bVAY
100			_aVaynerchuk, Gary _910640
245			_aJab, jab, jab, right hook: _bhow to tell your story in a noisy social world
260			_bHarperCollins Publishers _aNew York _c2017
300			_axx, 195 p.
365			_aINR _b999.00
520			_aNew York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t. Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.
650			_aMarketing--Social aspects _910185
650			_aSocial media _91498
650			_aInternet marketing _9786
650			_aEntrepreneurship _9968
942			_2ddc _cBK