000 01143nam a22001937a 4500
999 _c4735
_d4735
005 20230220123645.0
008 230220b ||||| |||| 00| 0 eng d
020 _a9781601630322
082 _a659.1019
_bWHI
100 _aWhitman, Drew Eric
_911048
245 _aCashvertising:
_bhow to use more than 100 secrets of ad-agency psychology to make big money selling anything to anyone
260 _bCareer Press
_aNew Jersey
_c2009
300 _a207 p.
365 _aINR
_b2299.00
520 _aPrepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business.
650 _aMarketing--Psychological aspects
_91962
650 _aAdvertising--Psychological aspects
_99784
942 _2ddc
_cBK