000			01797nam a22002057a 4500
999			_c4733 _d4733
005			20230317152354.0
008			230317b ||||| |||| 00| 0 eng d
020			_a9781404107212
082			_a658.802 _bMIL
100			_aMiller, Donald _93886
245			_aBuilding a story brand: _bclarify your message so customers will listen
260			_bHarperCollins Publishers _aHaryana _c2017
300			_ax, 228 p.
365			_aINR _b599.00
520			_aNew York times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.Donald Miller's story brand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas or services. Building a story brand does this by teaching readers the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it and how to create the most effective messaging for websites, brochures and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office or the lead singer of a rock band, building a story brand will forever transform the way you talk about who you are, what you do and the unique value you bring to your customers.
650			_aProduct management _9334
650			_aBranding (Marketing) _9408
650			_aAdvertising--Brand name products _97344
942			_2ddc _cBK