000			02546nam a22002297a 4500
999			_c4691 _d4691
005			20230202101246.0
008			230202b ||||| |||| 00| 0 eng d
020			_a9780008389390
082			_a338.040973 _bBRO
100			_aBrown, Eliot _910723
245			_aThe cult of we: _bWeWork, Adam Neumann, and the great startup delusion
260			_bHarperCollins Publishers _aLondon _c2021
300			_axii, 446 p.
365			_aINR _b799.00
520			_aAn amazing portrait of how grifters came to be called visionaries and high finance lost its mind.’ Charles Duhigg, bestselling author of The Power of Habit The definitive inside story of WeWork, its audacious founder, and the company's epic unravelling from the journalists who first broke the story wide open. In 2001, Adam Neumann arrived in New York after five years as a conscript in the Israeli navy. Just over fifteen years later, he had transformed himself into the charismatic CEO of a company worth $47 billion. With his long hair and feel-good mantras, the six-foot-five Neumann looked the part of a messianic Silicon Valley entrepreneur. The vision he offered was mesmerizing: a radical reimagining of work space for a new generation. He called it WeWork. As billions of funding dollars poured in, Neumann's ambitions grew limitless. WeWork wasn't just an office space provider; it would build schools, create cities, even colonize Mars. In pursuit of its founder’s vision, the company spent money faster than it could bring it in. From his private jet, sometimes clouded with marijuana smoke, the CEO scoured the globe for more capital but in late 2019, just weeks before WeWork's highly publicized IPO, everything fell apart. Neumann was ousted from his company, but still was poised to walk away a billionaire. Calling to mind the recent demise of Theranos and the hubris of the dotcom era bust, WeWork's extraordinary rise and staggering implosion were fueled by disparate characters in a financial system blind to its risks. Why did some of the biggest names in banking and venture capital buy the hype? And what does the future hold for Silicon Valley ‘unicorns’? Wall Street Journal reporters Eliot Brown and Maureen Farrell explore these questions in this definitive, rollicking account of WeWork's boom and bust.
650			_aEntrepreneurship _9968
650			_aBusinessmen _92671
650			_aBusiness Enterprises - Finance _9200
650			_aAdam Neumann - Israeli businessman _911737
700			_aFarrell, Maureen [Co-author] _911738
942			_2ddc _cBK