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008 230202b ||||| |||| 00| 0 eng d
020 _a9789354229299
082 _a658.160954
_bDES
100 _aDesai, Prashant
_910720
245 _aThe biography of a failed venture:
_bdecoding success secrets from the blackbox of a dead start-up
260 _bHarperCollins Publishers
_aNoida
_c2021
300 _axxiv, 241 p.
365 _aINR
_b399.00
520 _a"In April 2017, Prashant Desai started a venture to build India’s first truly Indian sports brand D:FY (like Nike). In six months, Rajiv Mehta, who started Puma India and led it for seven years, joined him as a partner. In 30 months, the business lost Rs 30 crore, virtually wiping out all that Prashant had earned for nearly thirty years. The venture failed not because Prashant did not possess the necessary vision, determination, and courage; it failed because the number of things Prashant did wrong exceeded the number of things he did right. One could weep over the fuselage or decode the black box. So, when Prashant decided to decode it, new possibilities emerged, revealing a treasure trove of success secrets."
650 _aIndia
_9480
650 _aBusiness failures
_911729
650 _aBusinessmen
_92671
942 _2ddc
_cBK