000			01963nam a22002177a 4500
999			_c4655 _d4655
005			20230127152720.0
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020			_a9780241513408
082			_a658.4012 _bGUL
100			_aGulati, Ranjay _910686
245			_aDeep purpose: _bthe heart and soul of high-performance companies
260			_bPenguin Random House India Pvt. Ltd. _aHaryana _c2022
300			_axxii, 276 p.
365			_aINR _b799.00
520			_aAn intelligent and practical guide to finding your true corporate purpose, creating social value and boosting your profit Many companies have used purpose as a corporate buzzword to appear virtuous internally, and look good to the outside world. But a poor understanding of the importance of real purpose can have detrimental consequences for the profitability and sustainability of a business. DEEP PURPOSE is the essential guide to putting purpose at the core of a company, and in doing so, understanding its very soul. Drawing together years of research, including analysis of multinational corporations from Danone and PepsiCo to Microsoft and Patagonia, Harvard professor Ranjay Gulati has identified eight conceptual barriers that are dooming leaders and their companies to a more superficial engagement with purpose. In this book, he shows you how to understand and overcome these obstacles, in order to find your company's deep purpose and supercharge its capacity to serve all stakeholders and shareholders. By fusing commercial and social logic, business leaders can enhance financial performance, boost employee morale and retention, and leave a positive mark on society. DEEP PURPOSE has the power to transform the business landscape and usher in a new era of ethical corporate leadership.
650			_aOrganizational effectiveness _91355
650			_aEmployee motivation _911670
650			_aLeadership _9400
650			_aManagement by objectives _98461
942			_2ddc _cBK