000 02166nam a22002297a 4500
999 _c4653
_d4653
005 20230127151841.0
008 230127b ||||| |||| 00| 0 eng d
020 _a9781352011814
082 _a650.072
_bCOL
100 _aCollis, Jill
_9216
245 _aBusiness research:
_ba practical guide for students
250 _a5th
260 _bRed Globe Press
_aLondon
_c2021
300 _axx, 351 p.
365 _aGBP
_b47.99
504 _aTable of Contents 1. Understanding Research 2. Dealing with Practical Issues 3. Identifying your Research Paradigm 4. Designing the Research 5. Searching and Reviewing the Literature 6. Writing your Research Proposal 7. Collecting Qualitative Data 8. Analysing Qualitative Data 9. Integrated Qualitative Data Methods 10. Collecting Data for Statistical Analysis 11. Analysing Data Using Descriptive Statistics 12. Analysing Data Using Inferential Statistics 13. Writing your Dissertation or Thesis 14. Publishing your Research 15. Troubleshooting.
520 _aNow in its fifth edition, Business Research offers students a practical, hands-on guide throughout the research process, from literature review to writing up the results. Accessible and clear, this much loved textbook provides the tools needed to embark on and successfully complete research projects. Its balance of practical advice, methodical approach and sound academic underpinning gives a comprehensive grounding in research methods, so that you can decide on the most appropriate way of collecting, analysing and presenting data. New to this Edition: - Expanded practical guidance on areas students find challenging, such as sampling, writing up research and presenting data. - Fully revised and refreshed to provide a more international perspective. Accompanying online resources for this title can be found at bloomsburyonlineresources.com/business-research. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
650 _aBusiness--Research--Methodology
_92323
650 _aBusiness--Research
_91128
700 _aHussey, Roger
_9206
942 _2ddc
_cBK