000			02381nam a22002417a 4500
999			_c4602 _d4602
005			20230208143050.0
008			230208b ||||| |||| 00| 0 eng d
020			_a9781352011173
082			_a658.514 _bEVE
100			_aEvers, Natasha _910625
245			_aTechnology entrepreneurship: _bbringing innovation to the marketplace
250			_a2nd
260			_bMacmillan Press Ltd. _aLondon _c2021
300			_axxviii, 417 p.
365			_aUSD _b66.95
504			_aTable of Contents PART I TECHNOLOGY ENTREPRENEURSHIP AND INNOVATION 1. Policy and environmental conditions for technology entrepreneurship 2. Technology entrepreneurs and new technology ventures 3. Technology transfer from universities PART II CREATING, PROTECTING AND MANAGING TECHNOLOGY AND INNOVATION. 4. Innovation and diffusion of technology in products and services 5. Intellectual Property and Routes to Commercialisation 6. Business modelling: value creation in lean start-ups PART III MARKET OPPORTUNITY AND STRATEGY 7. Market Validation and Analysis 8. The Marketing Strategy 9. The Business Plan and Pitching PART IV GROWING AND MANAGING THE NEW VENTURE 10. Developing teams and building the organisation 11. International Entrepreneurship 12. Funding and Financing New Ventures.
520			_aThis second edition of the critically acclaimed core textbook provides students from technology and science based backgrounds with the theoretical knowledge and practical skills required to transform innovative ideas into commercially viable businesses for profit or social ends. Blending theory, policy and practice in a manner that is accessible to readers with little prior knowledge of business commercialisation, it offers a framework for understanding the entrepreneurial process for technological ideas. The book provides students with comprehensive guidance on the specialized field of 'technopreneurship'. It provides the tools and frameworks required for managing, commercialising and marketing technological innovation. With real life examples and case studies from a range of countries and industries, it will equip students with the understanding required to successfully launch their product.
650			_aEntrepreneurship _9968
650			_aTechnological innovations _9416
700			_aCunningham, James _911825
700			_aHoholm, Thomas _911826
942			_2ddc _cBK