000			01724nam a22001937a 4500
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008			190831b ||||| |||| 00| 0 eng d
020			_a9789385965555
082			_a332.6019 _bCHA
100			_aChandra, Prasanna _9883
245			_aBehavioral finance
260			_bMcGraw Hill Education (India) Pvt. Ltd. _aNew Delhi _c2019
300			_aVarious Pages
365			_aINR _b695.00
504			_aTable of content PART I: NEOCLASSICAL FINANCE, PROSPECT THEORY, AND MARKET INEFFICIENCY 1. Rational Expectations Paradigm and the Behavioural Challenge 2. Foundations of Rational Finance 3. Prospect Theory, Framing, & Mental Accounting 4. Inefficient Market Hypothesis PART II: FOUNDATIONS OF BEHAVIOURAL FINANCE 5. Heuristics and Biases 6. Self- deception 7. Emotional Factors and Social Forces 8. Neuroscientific and Biological Perspective PART II: BEHAVIOURAL ASPECTS OF INVESTING 9. Investor Behaviour 10. Market Outcomes 11. Value Investing PART IV: BEHAVIORAL CORPORATE FINANCE 12. Behavioural Corporate Finance 13. Building a Smart Organisation PART V: OTHER INSIGHTS 14. Wisdom From Other Sources Appendix A: Global Financial Crisis
520			_aThis book on Behavioural Finance discusses about financial decision making and financial markets from the perspective of behavioural sciences and allied disciplines. A well-researched book in the upcoming area, it is meant to be a text-book for the first course on behavioural finance. It will also provide investment practitioners and finance executives a rich understanding of the behavioural dimensions of their decisions.
650			_aInvestments--Decision making _94157
942			_2ddc _cBK