000			02033nam a22001937a 4500
999			_c4573 _d4573
005			20230118153153.0
008			230118b ||||| |||| 00| 0 eng d
020			_a9780367897352
082			_a338.4791 _bCHE
100			_aChen, Yong _910601
245			_aEconomics of tourism and hospitality : _ba micro approach
260			_bRoutledge _aLondon _c2021
300			_axxviii, 386 p.
365			_aGBP _b36.99
520			_aBook Description This book offers students an accessible and applied introduction to microeconomics in tourism and hospitality through a comprehensive analysis of the market mechanism, demand and supply, firm behavior and strategy, and transaction and institution. This book not only helps students to master core microeconomic theories that are essential for understanding the tourism and hospitality industry, but, more importantly, it guides students to analyze consumer behavior and firm strategy specific to the industry. Throughout the book, readers are guided to develop the economic analysis of tourism and hospitality that progresses from economic intuition to graphical representation and to mathematical quantification. Carefully corralled case studies showcase the applications of key microeconomic theories in solving a wide range of real-world problems, including Uber’s surge pricing, Airbnb’s supply adjustment, and McDonald’s and Burger King vying for prime locations. This book is written in an accessible style, illustrated with exquisite diagrams, and enriched with a range of other features, such as chapter summaries, review questions, and further readings to aid readers’ further understanding. By reading this book, students will be able to develop an economist’s way of thinking, which will enable them to analyze tourism and hospitality businesses in a rigorous and critical manner. This book is essential reading for all tourism and hospitality students and teachers.
650			_aMicroeconomics _9725
650			_aHospitality industry _911415
942			_2ddc _cBK