000 03321nam a22002177a 4500
999 _c4454
_d4454
005 20230120121257.0
008 230120b ||||| |||| 00| 0 eng d
020 _a9781800610392
082 _a658.7
_bLI
245 _aDual-channel supply chain decisions with risk-averse behavior
260 _bWorld Scientific Publishing Company Pvt. Ltd.
_aNew Jersey
_c2022
300 _axiv, 225 p.
365 _aUSD
_b88.00
504 _aContents: Dual-Channel Supply Chains and Risk-Averse Behaviors (Bo Li and Dong-Ping Song) Channel Selection in Dual-Channel Supply Chains (Rufeng Wang, Bo Li, and Dong-Ping Song) Pricing Decisions in a Dual-Channel Supply Chain with a Risk-Averse Retailer (Bo Li and Ping Chen) Pricing Strategy and Channel Coordination in a Dual-Channel Supply Chain with a Risk-Averse Retailer (Bo Li and Pengwen Hou) Pricing and Greening Strategies in Dual-Channel Supply Chain (Bo Li and Mengyan Zhu) Consumer Return Policy and Channel Conflict Management in a Dual-Channel Supply Chain with a Risk-Averse Retailer (Yushan Jiang, Bo Li, and Dong-Ping Song) Financing Strategies in a Capital-Constrained Supply Chain with a Risk-Averse Supplier (Bo Li, Simin An, and Dong-Ping Song) Pricing and Order Quantity Decisions in Dual-Channel Supply Chain with a Risk-Averse Retailer Under Demand Asymmetric Information (Qinghua Li and Bo Li) Contracting and Pricing in a Dual-Channel Supply Chain with a Risk-Averse Retailer Under Cost Information Asymmetry (Ping Chen and Bo Li) Pricing Decisions in Two Competing Channels with a Risk-Averse Capacity-Constrained Carrier (Wei Zheng, Bo Li, and Dong-Ping Song)
520 _aIn the era of e-commerce and digitalization, new commercial patterns and opportunities are emerging. For example, in addition to traditional reselling marketing channels, manufacturers can easily open direct channels using a variety of digital marketing strategies. These new marketing channels will cause conflict and competition between manufacturers and resellers. This raises the important question of how to make optimal decisions for multiple players in dual-channel supply chain contexts. Within changing and uncertain operation environments, business enterprises must face tougher challenges than before to survive in competitive markets. This book aims to address representative decision-making problems in dual-channel supply chains with risk-averse channel members. The most recently developed risk assessment technique, Conditional Value-at-Risk (CVaR), will be adopted as the predominant criterion to measure the risk-averse attitude. Based on game theory, important issues such as channel selection, pricing, order quantity, manufacturer encroachment, greening strategy, consumer return policies, financing strategies, channel coordination, contract design, information asymmetry, and capacity constraint will be modeled and analyzed. This book will help readers better understand operations management in dual-channel supply chain contexts with risk-averse behaviors, and will also provide effective techniques and tools for researchers and offer managerial insights for practitioners.
650 _aMarketing channels
_911481
650 _aBusiness logistics
_9435
700 _aLi, Bo
_911482
700 _aSong, Dong-Ping
_911483
942 _2ddc
_cBK