000			01881nam a2200217 4500
999			_c444 _d444
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008			190912b ||||| |||| 00| 0 eng d
020			_a9788126540716
082			_a330 _bBES
100			_aBesanko, David _91248
245			_aEconomics of strategy
250			_a6th
260			_aNew Delhi _bWiley India Pvt. Ltd. _c2014
300			_axx, 533 p.
365			_aINR _b809.00
504			_aPart One: Firm Boundaries • The Power of Principles: An Historical Perspective • The Horizontal Boundaries of the Firm • The Vertical Boundaries of the Firm • Integration and Its Alternatives Part Two: Market and Competitive Analysis • Competitors and Competition • Entry and Exit • Dynamics: Competing Across Time • Industry Analysis Part Three: Strategic Position and Dynamics • Strategic Positioning for Competitive Advantage • Information and Value Creation • Sustaining Competitive Advantage Part Four: Strategic Position and Dynamics • Performance Measurement and Incentives • Strategy and Structure • Environment, Power, and Culture
520			_aDescription Economics of Strategy offers a comprehensive text that provides a link between economic theory and business applications that is at once technical in its approach and accessible due to its numerous examples and clear writing style. The sixth edition of Besanko's Economics of Strategy uses economic theory to bring new insights to popular topics in modern strategy. By presenting basic concepts of economic theory with ideas in modern strategy literature, this book provides readers with a logical framework for understanding the strategic activities within a firm.
650			_aStrategic planning -- Economic aspects _91249
700			_aDranove, David _91250
942			_2ddc _cBK