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082			_a658.408 _bRAJ
100			_aRajeev, Priya Nair _99583
245			_aBeing an impact champion: _benacting corporate social consciousness
260			_bSage Publications India Pvt. Ltd. _aNew Delhi _c2022
300			_axiv, 218 p.
365			_aINR _b450.00
520			_aSocial consciousness is neither corporate social responsibility (CSR) nor public relations but a mindset that understands and accepts the interconnectedness of the economic, social and natural environments that can cause internal disruptions in an organization. Socially conscious organizations do not come to existence without socially conscious managers. The book will enable socially conscious managers to become impact champions through three pathways so that they can successfully initiate and run socially responsible business innovations, CSR projects and social entrepreneurial ventures. The book is organized into five parts. Part 1 sets the context and provides the readers with tools to reflect on contemporary social and environmental issues and their own personal orientations for action. For developing the skills necessary to be capable of contributing to the triple bottom line, young managers need to deepen their understanding of social problems, developmental issues, threats to the environment and long-standing issues of sustainability and environmental management, all of which are woven into various chapters. In the next four parts, the book progresses through three pathways, namely, socially driven business innovation, CSR, and social entrepreneurship. Being an Impact Champion hopes to instill confidence in new managers to talk about socially and environmentally sensitive issues facing the corporate world and thereby expand their capacity to influence.
650			_aSocial responsibility of business _9956
942			_2ddc _cBK