000			01900nam a22002177a 4500
999			_c4328 _d4328
005			20221213125121.0
008			221213b ||||| |||| 00| 0 eng d
020			_a9781138572775
082			_a338.4791 _bRYA
100			_aRyan, Gerard W. _99520
245			_aManaging international events
260			_bRoutledge _aNew York _c2021
300			_axix, 346 p.
365			_aGBP _b36.99
504			_aTable of Contents: Part I: Planning and delivery 1.What are international events? 2.The four pillars of international event delivery 3.Evaluating international events Part II: Internal forces 4.Strategic use of events by authorities 5.Staffing international events 6.Crossing cultures and crossing borders Part III: External forces 7.Access 8.Key stakeholder implications 9.Globalisation and international events 10.Sustainable international events – an oxymoron? 11.Digital communication
520			_aThis book provides a comprehensive overview and examination of the international aspect of events management and the many challenges and complications that arise in the planning and delivery specifically of cross-border and cross-cultural events. This book boasts an excellent balance of theory with practical advice and guidance. The chapters cover all the key concepts needed to manage and deliver an international event and fully reflect the current trends and issues facing the sector today. These include sustainability, digital communication, social media, Big Data, corporate social responsibility, accessibility, security issues, and managing volunteers among many others. International case studies are included in each chapter accompanied by study questions and useful weblinks for further reading and research.
650			_aSpecial Events - Management _910819
650			_aInternational Events _910820
650			_aStrategic Events _910821
942			_2ddc _cBK