000			01857nam a22002297a 4500
999			_c4314 _d4314
005			20221217114644.0
008			221217b ||||| |||| 00| 0 eng d
020			_a9780231187893
082			_a658.4063 _bLIE
100			_aLiedtka, Jeanne _99508
245			_aThe designing for growth field book: _ba step-by-step project guide
260			_bColumbia University Press  _aNew York _c2019
300			_axi, 140 p.
365			_aUSD _b19.95
504			_aUsing Your Field Book Foundations The Steps The Tools Templates Resources An Example Project Acknowledgments
520			_aDesigning for Growth: A Design Thinking Tool Kit for Managers (D4G) showed how organizations can use design thinking to boost innovation and drive growth. This updated and expanded companion guide is a stand-alone project workbook that provides a step-by-step framework for applying the D4G tool kit and process to a particular project, systematically explaining how to address the four key questions of the design thinking approach. In the field book, Jeanne Liedtka, Tim Ogilvie, and Rachel Brozenske guide readers through the design process with reminders of key D4G takeaways as they progress. Readers learn to identify an opportunity, draft a design brief, conduct research, establish design criteria, brainstorm, develop concepts, create napkin pitches, make prototypes, solicit feedback from stakeholders, and run learning launches. This second edition is suitable for projects in business, nonprofit, and government contexts, with all-new tools, practical advice, and facilitation tips. A new introduction discusses the relationship between strategy and design thinking.
650			_aCreative ability in business _9489
650			_aOrganizational change _9302
700			_aOgilvie, Tim _910995
700			_aBrozenske, Rachel _910996
942			_2ddc _cBK