000			01541nam a22002057a 4500
999			_c4260 _d4260
005			20221109130851.0
008			221109b ||||| |||| 00| 0 eng d
020			_a9789353887681
082			_a658.872 _bKUM
100			_aKumar, Dinesh _99456
245			_aMarketing in the digital age
260			_bSage Publications India Pvt. Ltd. _aNew Delhi _c2021
300			_axxx, 342 p.
365			_aINR _b595.00
504			_aTable of Contents: 1: Traditional and Digital Marketing 2: Creating Digital Value 3: Customer Relationship Management and Digital Tools 4: Online Consumer Behaviour 5: Social media and Marketing 6: Brand Building in the Digital Age 7: Digital Marketing Strategy 8: Digital Marketing Tools and Technologies 9: Trends in Digital Marketing.
520			_aThis textbook describes how digital methods can enhance marketing experience by going beyond cliched metrics of likes and shares in marketing strategies. Marketing in the Digital Age takes the view that the path to the future must integrate both marketing and digital knowhow and exemplifies how digital marketing is more than just spreading the message using digital tools. This path-breaking textbook is for students who wish to understand marketing in a rapidly changing environment. It offers a fresh approach towards all the core areas of marketing, including segmentation, product development, promotion, pricing, going to the market and relationship building.
650			_aInternet Marketing _9786
650			_aMarketing _9209
942			_2ddc _cBK