| 000 | 02235nam a22002297a 4500 | ||
|---|---|---|---|
| 999 |
_c4258 _d4258 |
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| 005 | 20221216155200.0 | ||
| 008 | 221216b ||||| |||| 00| 0 eng d | ||
| 020 | _a9781484256855 | ||
| 082 |
_a658.872 _bKEL |
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| 100 |
_aKelsey, Todd _99099 |
||
| 245 |
_aIntroduction to social media marketing: _ba guide for absolute beginners |
||
| 260 |
_bApress _aNew York _c2022 |
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| 300 | _axii, 152 p. | ||
| 365 |
_aINR _b429.00 |
||
| 504 | _aThe Basics of Having Fun and Building Skills Todd Kelsey Pages 1-13 Skillbox: Content Todd Kelsey Pages 15-31 Facebook Pages Todd Kelsey Pages 33-51 Facebook Ads Todd Kelsey Pages 53-74 Twitter Todd Kelsey Pages 75-85 LinkedIn Todd Kelsey Pages 87-95 Hootsuite Todd Kelsey Pages 97-121 Social Media Monitoring and Analytics Todd Kelsey Pages 123-148 Back Matter Pages 149-152 | ||
| 520 | _aAbout this book Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with Hootsuite, and learn social media monitoring. If you are completely new to social media marketing and you want to learn the basics, this guide will introduce you to the content quickly. Introduction to Social Media Marketing has a particular focus on ROI (return on investment), to help you think critically about the value social media could bring a business or organization. You'll explore the question of whether or not it's worth it to invest time and money in each social media channel. What You’ll Learn Understand basic functions for most social media tools, including how to get up and running See the benefits of social media tools and which one you should use for specific purposes Calculate the real ROI expected from using specific tools Utilize social media monitoring and analytics Who This Book Is For Those who need to get up to speed on a broad range of social media tools and techniques for business or personal use. This book is also suitable as a student reference. | ||
| 650 |
_aInternet Marketing _9786 |
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| 650 |
_aOnline Social Networks _93998 |
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| 650 |
_aSocial Media - Marketing _910956 |
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| 700 |
_aLyon, Brandon _910957 |
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| 942 |
_2ddc _cBK |
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