000			01468nam a22002177a 4500
999			_c4257 _d4257
005			20221109115128.0
008			221109b ||||| |||| 00| 0 eng d
020			_a9789353887537
082			_a658.8342 _bGUP
100			_aGupta, Seema _95037
245			_aHow people buy online: _bthe psychology behind consumer behaviour
260			_bSage Publications India Pvt. Ltd. _aNew Delhi _c2021
300			_axiv, 258 p.
365			_aINR _b550.00
504			_aTable of Contents: 1: Psychology of a Digital Consumer 2: Putting Science Back in Marketing 3: How to Make Someone Say Yes 4: Perceived Risk 5: The Art of Fascination in Marketing 6: Memory and Marketing 7: Perception: How Customers See You 8: Emotions in Marketing 9: Why Do You Buy? 10: Price Is About Perception! 11: Social Media Marketing 12: Designing the Perfect Website 13: Power of Persuasive Writing 14: The Power of Imagery
520			_aThis book shows how people buy online proves it is possible. Not only does it break the myths about online shopping behaviour, but it also reveals some deep marketing insights for consumer engagement by delving into consumer psychology and behavioural economics. This unique intersection of marketing with psychology makes this book an absorbing read, especially for management professionals.
650			_aInternet marketing _9786
650			_aMarketing--Psychological aspects _91962
650			_aConsumer behavior _9368
942			_2ddc _cBK