000			01915nam a22002057a 4500
999			_c4252 _d4252
005			20221216175309.0
008			221216b ||||| |||| 00| 0 eng d
020			_a9781789666335
082			_a658.812 _bDAL
100			_aDalton, Jeremy _99450
245			_aReality check: _bhow immersive technologies can transform your business
260			_bKogan Page  _aLondon _c2021
300			_aix, 238 p.
365			_aGBP _b19.99
504			_aTable of contents Chapter - 01: Loading...;Chapter - 02: Why XR Means Business;Chapter - 03: Learning and Development;Chapter - 04: Operations;Chapter - 05: Sales and Marketing;Chapter - 06: Five Phases of XR Implementation;Chapter - 07: Discovery Challenges;Chapter - 08: Design and Development Challenges;Chapter - 09: Deploy and Debrief Challenges;Chapter - 10: A Beginner's Guide to Creating Quality 360 Video Content;Chapter - 11: Common Misconceptions and Criticisms of XR;Chapter - 12: Why Now?;Chapter - 13: Conclusion;Chapter - 14: The Machinery Behind XR
520			_aReality Check dispels the common misconceptions of AR and VR, such as them being too expensive or not easily scalable, and details how business leaders can integrate them into their business to deliver more efficient, impactful, and cost-effective business solutions. The up and coming voice of AR and VR for businesses, the author uses case studies from organizations all over the world including Cisco, Ford, GlaxoSmithKline, La Liga and Vodafone to showcase the practical uses of immersive technologies. Reality Check makes cutting-edge technology accessible and grounds them into the everyday workings of normal businesses. It is your one-stop non-technical guide to incredibly exciting new technologies that will deliver results.
650			_aCustomer Relations - Technological Innovations _910975
650			_aShared Virtual Environments - Economic Aspects _910976
942			_2ddc _cBK