000			01714nam a22002297a 4500
999			_c4239 _d4239
005			20221109163435.0
008			221109b ||||| |||| 00| 0 eng d
020			_a9783030520595
082			_a658.812 _bBRY
100			_aBryson, John R. _99437
245			_aService management: _btheory and practice
260			_bPalgrave Macmillan _aSwitzerland _c2020
300			_axvi, 287 p.
365			_aEURO _b84.99
520			_aAbout this book This textbook offers a fully integrated approach to the theory and practice of service management, exploring the operational dynamics, management issues and business models deployed by service firms. It builds on recent developments in service science as an interdisciplinary research area with emphasis on integration, adaptability, optimization, sustainability and rapid technological adoption. The book explores seven fundamental processes that are key to successfully managing service businesses, helping students gain insights into: how to manage service businesses, with coverage of both small firms and large transnationals service business models, operations and productivity managing service employees how service firms engage in product and process innovation marketing, customers and service experiences internationalization of service businesses the ongoing servitization of manufacturing This unique textbook is an ideal resource for upper undergraduate and postgraduate students studying service businesses and practitioners.
650			_aService industries--Management _92769
650			_aProduction management _9434
700			_aSundbo, Jon _99916
700			_aFuglsang, Lars _99917
700			_aDaniels, Peter _99918
942			_2ddc _cBK