| 000 | 00977nam a22001937a 4500 | ||
|---|---|---|---|
| 999 |
_c4237 _d4237 |
||
| 005 | 20221215144339.0 | ||
| 008 | 221215b ||||| |||| 00| 0 eng d | ||
| 020 | _a9783030590840 | ||
| 082 |
_a658.827 _bMOI |
||
| 100 |
_aMoin, S. M. A. _99435 |
||
| 245 |
_aBrand storytelling in the digital age: _btheories, practice and application |
||
| 260 |
_bPalgrave Macmillan _aSwitzerland _c2020 |
||
| 300 | _axvi, 100 p. | ||
| 365 |
_aEURO _b54.99 |
||
| 520 | _aTable of contents Introduction: The Ancient Art of Storytelling and the Language of Marketing Brand Storytelling: A Review of the Interdisciplinary Literature Storytelling for Minds: Neuroscience’s Approaches to Branding Storytelling for Hearts: Brand–Consumer Conversations in the Digital Age Character and Plot: Narrative Structure and the Art of Archetype Enactment Conclusion: The Future of Storytelling | ||
| 650 |
_aBranding (Marketing) _9408 |
||
| 650 |
_aBrand storytelling _910885 |
||
| 942 |
_2ddc _cBK |
||