000			02283nam a22002057a 4500
999			_c4219 _d4219
005			20221209150519.0
008			221209b ||||| |||| 00| 0 eng d
020			_a9780367460280
082			_a338.7 _bOSU
100			_aO'Sullivan, Catherine _99418
245			_aBusiness networking: _binnovation and ideas in theory and practice
260			_bRoutledge _aNew York _c2022
300			_axii, 144 p.
365			_aGBP _b34.99
504			_aTable of Contents Introduction 1. Networking: Innovation and Ideas 2. The Ethics of Networking 3. Networking across Organisational Boundaries 4. Networking for Business Growth 5. Networking for Social Change 6. Networking and Personal Growth
520			_aBook Description The term ‘networking’ can mean very different things in different contexts: formal organisational structures, personal or career development, or a technique for increasing sales. This is an approachable book which brings together the basics of all these meanings, underpinned by an overview of multiple theoretical models that support the various approaches to networking. Drawing on mainstream models in the fields of marketing, employability, innovation and organisational studies, Business Networking provides an integrated overview of the process and structure of networking across a range of contexts. Synthesising theory with practice, features include examples and viewpoints from a range of networking practitioners in each chapter, presented in their own words, as well as chapter summaries and reflective questions. Networking is considered a key skill for students, entrepreneurs and practitioners and, given the explosion of opportunities brought by the digital age for individuals and organisations to operate within a broad and global network, an introduction to maximising the benefits is timely. This book should be recommended reading for a broad range of postgraduate courses, from relationship marketing and entrepreneurship skills to employability and degree apprenticeship programmes. It should also be useful for reflective practitioners looking to expand and utilise their networks effectively.
650			_aBusiness Enterprises - Computer Networks _98913
700			_aO'Sullivan, Terry _910782
942			_2ddc _cBK