000			02097nam a22002297a 4500
999			_c4207 _d4207
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008			230102b ||||| |||| 00| 0 eng d
020			_a9780262039741
082			_a153.83 _bOBR
100			_aO'Brien, Michael J. _99406
245			_aThe importance of small decisions
260			_bMIT press _aCambridge _c2019
300			_axix, 139 p.
365			_aUSD _b24.95
520			_aHow people make decisions in an era of too much information and fake news. Humans originally evolved in a world of few choices. Prehistoric, preindustrial, and predigital eras required fewer decisions than today's all-access, always-on world of too much information. Economists have largely discarded the idea that agents act rationally and the market follows suit. It seems that no matter how small or innocuous a decision might seem, there's almost no way to guess the effect it might have. The authors of The Importance of Small Decisions view decisions and their outcomes from a different perspective: as key elements in the evolution of culture. In this trailblazing book, they examine different kinds of decisions and map the outcomes, both short- and long-term. Drawing on this, they introduce a map of social behavior that captures the essential elements of human decision-making. The authors look at the New England Patriots' decision in 2000 to draft an underachieving college quarterback named Tom Brady; they consider Warren Buffett's investment strategy; and they chart the “dancing landscape” of a college applicant's decision-making environment. Finally, they show that decisions can be ranked according to transparency of choice and social influence. When fake news seems indistinguishable from real news and when the internet offers a cacophony of voices, they warn, we can't afford to crowdsource our decisions.
650			_aSocial evolution _911219
650			_aDecision making--Psychological aspects _91926
650			_aInterpersonal relations _91228
700			_aBentley, R. Alexander _911220
700			_aBrock, William A. _911221
942			_2ddc _cBK