000			02054nam a22002417a 4500
005			20241127192401.0
008			221111b ||||| |||| 00| 0 eng d
020			_a9783030392536
082			_a005.54 _bQUI
100			_aQuirk, Thomas J. _99327
245			_aExcel 2019 for advertising statistics: _ba guide to solving practical problems
250			_a2nd
260			_bSpringer _aSwitzerland _c2020
300			_axix, 254 p.
365			_aEURO _b64.99
490			_aExcel for statistics
520			_aAbout this book This book shows the capabilities of Microsoft Excel in teaching marketing statistics effectively. It is a step-by-step, exercise-driven guide for students and practitioners who need to master Excel to solve practical marketing problems. If understanding statistics isn’t your strongest suit, you are not especially mathematically inclined, or if you are wary of computers, this is the right book for you. Excel, a widely available computer program for students and managers, is also an effective teaching and learning tool for quantitative analyses in marketing courses. Its powerful computational ability and graphical functions make learning statistics much easier than in years past. Excel 2019 for Marketing Statistics: A Guide to Solving Practical Problems capitalizes on these improvements by teaching students and managers how to apply Excel to statistical techniques necessary in their courses and work. In this new edition, each chapter explains statistical formulas and directs the reader to use Excel commands to solve specific, easy-to-understand marketing problems. Practice problems are provided at the end of each chapter with their solutions in an appendix. Separately, there is a full practice test (with answers in an appendix) that allows readers to test what they have learned.
650			_aMathematical statistics--Computer programs _97455
650			_aMicrosoft Excel (Computer file) _9850
650			_aAdvertising--Statistical methods _99953
700			_aRhiney, Eric _99954
942			_2ddc _cBK
999			_c4126 _d4126