000			01370nam a22001937a 4500
999			_c4075 _d4075
005			20221111122730.0
008			221111b ||||| |||| 00| 0 eng d
020			_a9789811530074
082			_a658.834 _bGUP
100			_aGupta, Karnika _99280
245			_aConsumption behaviour and social responsibility
260			_bSpringer _aSwitzerland _c2020
300			_axxv, 450 p.
365			_aEURO _b139.99
520			_aAbout this book This book investigates the concept of consumer social responsibility (CnSR) by considering the combination of ‘consumption behaviour’ and ‘social responsibility’. It puts forward a theory of responsible consumption behaviour, then models and empirically tests this theory using quantitative research methods. In so doing, the book offers a new consumer behaviour model: the C-A-C-B (Concern-Attitude-Commitment-Behaviour) model. The book appeals to readers interested in consumer behaviour, research methodologies, social responsibility, corporate social responsibility, segmentation and profiling, sustainability, and structural equation modelling with path analysis and confirmatory factor analysis. The book also offers concrete recommendations that will benefit businesses and governments alike.
650			_aConsumer behavior- Moral and ethical aspects _99936
700			_aSingh, Narendra _99937
942			_2ddc _cBK