000			01480nam a22001937a 4500
999			_c4060 _d4060
005			20221110173617.0
008			221110b ||||| |||| 00| 0 eng d
020			_a9783030258771
082			_a658.4012 _bDID
100			_aDiderich, Claude _99266
245			_aDesign thinking for strategy: _binnovating towards competitive advantage
260			_bSpringer _aSwitzerland _c2020
300			_axii, 219 p.
365			_aEURO _b46.99
490			_aManagement for professionals
520			_aAbout this book The business environment is changing more rapidly than ever before, and new business ideas are emerging. This book discusses applying insights from design thinking to craft novel strategies that satisfy customer needs, make use of the available capabilities, integrate requirements for financial success and provide competitive advantage. It guides readers through the jungle encountered when developing a strategy for sustained growth and profitability. It addresses strategy design in a holistic way by applying abductive reasoning, iteratively observing customers and focusing on empathy, as well as prototyping ideas and using customers to validate them. Uniquely applying insights from design thinking to strategy, this book is a must-read for graduates, MBAs and executives interested in innovation and strategy, as well as corporate strategists, innovation managers, business analysts and consultants.
650			_aStrategic planning _9291
942			_2ddc _cBK