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_d4057
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008 221205b ||||| |||| 00| 0 eng d
020 _a9781108811958
082 _a658.4012
_bKRA
100 _aKraaijenbrink, Jeroen
_99263
245 _aStrategy consulting
260 _bCambridge University Press
_aUK
_c2020
300 _a72 p.
365 _aGBP
_b15.00
504 _aTable of Contents 1. Introduction 2. The Origins of Strategy Consulting 3. Traditional Strategy Consulting and Its Limitations 4. The Nature and Purpose of Strategy Consulting 5. The Strategy Consulting Process 6. Strategy Consulting Roles 7. Conclusion and Outlook.
520 _aStrategy consulting is one of the most highly respected and at the same time deeply detested jobs on this planet. Despite all the attention and controversy, though, there is surprisingly little written about it specifically. To address this void, this Element provides a comprehensive overview of this fascinating and emerging profession. Relying on existing research and the author's practical experience, it describes what strategy consulting is, where it comes from, how to effectively practice it and where to take it into the future. Taking the position of the individual strategy consultant, it offers an insightful perspective that is useful for scholars, students, consultants and clients of strategy consulting. In doing so it moves away from the dominant corporate practice of analytical strategy consulting. Instead, it offers an idealized whole-brain and whole-person view on what strategy consulting could and should be like in order to fully live up its promise as a profession contributing to society.
650 _aBusiness planning
_9967
650 _aConsulting firms
_910453
942 _2ddc
_cBK