000			02980nam a22002417a 4500
999			_c4024 _d4024
005			20221206171114.0
008			221206b ||||| |||| 00| 0 eng d
020			_a9783030676445
082			_a658.45 _bMOS
245			_aCorporate newsroom: _bsteering companies efficiently through communication
260			_bSpringer _aSwitzerland _c2021
300			_ax, 154 p.
365			_aEUR _b56.99
504			_aTheoretical Basics Front Matter Pages 5-5 PDF Integrated Communication in the Corporate Newsroom as a Contribution to Enterprise Value Christoph Moss, Niklas Stog Pages 7-14 The Journalistic Newsroom as a Blueprint for Corporate Communications Lara Behrens, Christoph Moss, Mona Sadrowski Pages 15-25 The Corporate Newsroom Model Christoph Moss Pages 27-47 Strategic Content Marketing in the Corporate Newsroom Mirko Lange Pages 49-65 Efficiency and Effectiveness: Controlling in the Corporate Newsroom Lara Behrens, Christoph Moss, Niklas Stog Pages 67-90 The Dissemination of Corporate Newsrooms in Practice: Empirical Studies Christoph Moss, Mona Sadrowski Pages 91-100 The Digital Shop Window: The Social Media Newsroom as a Communicative Hub Dominik Ruisinger Pages 101-114 Case Studies Front Matter Pages 115-115 PDF Case Study DATEV: The Introduction of a Corporate Newsroom as a Change Project Christian Buggisch Pages 117-127 Case Study Dutch National Police: Building Trust with a Corporate Newsroom Ghaida Al-Warith, Christoph Moss Pages 129-136 Case Study R+V Insurance: Meeting New Challenges with a Corporate Newsroom Christoph Moss Pages 137-143 Case Study Swiss Life Germany: The Corporate Newsroom as a Motor of Digitisation Christoph Moss Pages 145-154
520			_aBreaking down barriers, creating transparency in digital communication and effectively targeting different audiences is critical to today’s successful organisations. Establishing a Corporate Newsroom is the answer. The first part discusses the different theoretical approaches of communication and the corporate newsroom model. Special emphasis is given to efficiency and effectiveness as the main pillars of this strategy. The second part presents case studies to illustrate how the corporate newsroom system can be used in the communication departments of organisations. The authors discuss real life examples from Swiss Life Germany and the Dutch Police among others and show how the corporate newsroom method impacted communication strategies and results in these organisations. This book will be of interest not only for PR professionals but also for marketing specialists and business leaders trying to bring corporate communication to the next level.
650			_aCommunication in organizations _95206
650			_aPublic relations _92844
650			_aCommunication--Management _910755
650			_aDigital communications _98793
650			_aCommunication _94462
700			_aMoss, Christoph _99234
942			_2ddc _cBK