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008 221026b ||||| |||| 00| 0 eng d
020 _a9780593087466
082 _a338.76646
_bMON
100 _aMontanez, Richard P
_99143
245 _aFlamin' hot:
_bthe incredible true story of one man's rise from janitor to top executive
260 _bPenguin Books Ltd.
_aLondon
_c2021
300 _axvi, 220 p.
365 _aINR
_b599.00
520 _aABOUT FLAMIN’ HOT Read the story everyone is talking about: how a janitor struggling to put food on the table invented Flamin’ Hot Cheetos in a secret test kitchen, breaking barriers and becoming the first Latino frontline worker promoted to executive at Frito-Lay. Richard Montañez is a man who made a science out of walking through closed doors, and his success story is an empowerment manual for anyone stuck in a dead-end job or facing a system stacked against them. Having taken a job mopping floors at Frito-Lay’s California factory to support his family, Montañez took his future into his own hands and created the world’s hottest snack food: Flamin’ Hot Cheetos. This bold move not only disrupted the food industry with some much-needed spice, but also shook up a corporate culture in which everyone stayed in their lane. When a top food scientist at Frito-Lay sent out a memo telling sales and marketing to kill the new product before it made it to the store shelves—jealous that someone with no formal education beyond the sixth grade could do his job—Montañez was forced to go rogue once again to save his idea. Through creative thinking, community building, and a few powerful mindset shifts, he outsmarted the naysayers who tried to get in his way. Flamin’ Hot proves that you can break out of your career rut and that your present circumstances don’t have to dictate your future.
650 _aNew products
_9375
650 _aSnack food industry
_99794
650 _aSuccess in business
_9486
650 _aHispanic American executives
_99795
942 _2ddc
_cBK