000			02044nam a22002057a 4500
999			_c3906 _d3906
005			20221220123341.0
008			221122b ||||| |||| 00| 0 eng d
020			_a9789391370336
082			_a658.4063 _bPIN
100			_aPingali, Srinivas R. _99126
245			_aDigital transformation strategies: _btheory and practice
260			_bSage Publications India Pvt. Ltd. _aNew Delhi _c2022
300			_axxvi, 296 p.
365			_aINR _b595.00
520			_aDigital transformation is the process of changing conventional business models enabled by digital technologies. This involves strategically deploying digital technologies to create differential value of an organization. Digital transformation encompasses strategy changes, business model innovation, product and process innovation, and organizational innovation, all wrapped in a layer of newer technologies. This textbook helps define transformation and digitalization and contrasts them with digitization and automation. The book also presents a comprehensive digital strategy framework and describes each of its elements through several examples and exhibits. It provides useful insights into industry-specific cases, suggests detailed templates for digital implementation, and describes the risks in execution of digitalization and potential mitigation strategies. Key Features: • Covers all the key aspects of digital transformation required to build a career in consulting and implementation of digital strategy in business • Cases and examples from multiple industrial sectors to aid understanding of real-life practices and implementation of digital transformation • Structured in a reader-friendly manner to engage students, instructors, and junior and mid-level executives • Assumes no prior understanding of strategy, product development or process innovation
650			_aOrganizational change _9302
650			_aBusiness enterprises--Technological innovations _96959
650			_aInformation technology--Management _91015
942			_2ddc _cBK