000			01684nam a22002057a 4500
999			_c3874 _d3874
005			20221122123850.0
008			221122b ||||| |||| 00| 0 eng d
020			_a9781529386172
082			_a303.483409 _bLEP
100			_aLepore, Jill _99095
245			_aIf then: _bhow one data company invented the future
260			_bJohn Murray Publishers _aLondon _c2021
300			_axii, 415 p.
365			_aINR _b699.00
520			_aThe Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge–decades before Facebook, Google, Amazon, and Cambridge Analytica. Silicon Valley likes to imagine it has no past but the scientists of Simulmatics are the long-dead grandfathers of Mark Zuckerberg and Elon Musk. Borrowing from psychological warfare, they used computers to predict and direct human behavior, deploying their “People Machine” from New York, Cambridge, and Saigon for clients that included John Kennedy’s presidential campaign, the New York Times, Young & Rubicam, and, during the Vietnam War, the Department of Defence. In If Then, distinguished Harvard historian and New Yorker staff writer, Jill Lepore, unearths from the archives the almost unbelievable story of this long-vanished corporation, and of the women hidden behind it. In the 1950s and 1960s, Lepore argues, Simulmatics invented the future by building the machine in which the world now finds itself trapped and tormented, algorithm by algorithm.
650			_aTechnology--Social aspects _910135
650			_aSocial prediction _92765
650			_aComputer industry _910216
942			_2ddc _cBK