000			01452nam a22002177a 4500
999			_c3835 _d3835
005			20221021132942.0
008			221021b ||||| |||| 00| 0 eng d
020			_a9780749461256
082			_a658.8342 _bPLE
100			_aPlessis, Erik DU _99057
245			_aBranded mind: _bwhat neuroscience really tells us about the puzzle of the brain and the brand
260			_bKogan Page  _aLondon _c2011
300			_axvii, 251 p.
365			_aINR _b895.00
520			_aThe Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour. Investigating developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies, The Branded Mind is based on exclusive research by Millward Brown, one of the World's top market research companies. This unique and insightful book covers everything from the nature of feelings, emotions and moods, to consumer behaviour, decision making and market segmentation, and how to use these insights to the benefit of your brand.
650			_aMarketing--Psychological aspects _91962
650			_aNeuromarketing _91964
650			_aBranding (Marketing) _9408
650			_aAdvertising--Psychological aspects _99784
942			_2ddc _cBK