000			02997nam a22002297a 4500
999			_c3828 _d3828
005			20221121165055.0
008			221121b ||||| |||| 00| 0 eng d
020			_a9781789667875
082			_a658.812 _bNEW
100			_aNewman, Martin _99050
245			_aPower of customer experience: _bhow to use customer-centricity to drive sales and profitability
260			_bKogan Page Ltd. _aLondon _c2021
300			_axiii, 248 p.
365			_aGBP _b19.99
504			_aTable of content Section - 00: IntroductionSection - 01: The fundamental building blocks for sustainable commercial success;Section - 02: Buy less, eat better, experience more;Section - 03: The fallen - The brands that have sadly bitten the dust and why;Section - 04: The resurrected;Section - 05: Brands that have stood the test of time and why;Section - 06: Customer-centricity – it all adds up;Section - 07: Employee-first - The first building block in driving customer-centric transformation;Section - 08: Purpose before profit - The shift from value to values;Section - 09: Diversity and inclusion - On the outside and the inside;Section - 10: Commercially successful disruptive business models in consumer sectors;Section - 11: If you were starting a retail business today, what would it look like?;Section - 12: To infinity and beyond - What makes a successful bank, airline and car dealer in the 2020s?;Section - 13: We all gravitate towards social people - The same can be said of brands;Section - 14: Generation Z will show us the way;Section - 15: The road map to customer-centricity;Section - 16: Index
520			_aAbout the book Having a customer-centric business model has evolved from being a nice-to-have to a must-have for any organization. A focus on products and services alone is no longer enough to outstrip the competition. In the current digital ecosystem, consumers can instantly compare products, prices and services with the touch of a button from the comfort of their home. Therefore, every organization must now focus on their overall customer experience to achieve the tricky but imperative balance between efficiency and personalization. In The Power of Customer Experience, Martin Newman presents clear data that proves the direct link between customer-centricity with profit and shareholder value. Drawing on examples from well-known companies like JD Sports, Delta Airlines, Lego, Selfridges, BMW, Hilton, Deliveroo and Uber, it analyses how organizations provide the most effective customer experience, and reveals the strategies that have allowed them to succeed. Featuring tips and tools throughout, it will enable readers to understand the impact of customer centricity on some of the best known brands, to gain invaluable insights that can be used to grow emerging brands and revitalize existing brands.
650			_aMarketing _9209
650			_aBrand name products _9335
650			_aCustomer relations _9639
650			_aCustomer services _9332
942			_2ddc _cBK