000			03038nam a22002297a 4500
999			_c3823 _d3823
005			20221121162852.0
008			221121b ||||| |||| 00| 0 eng d
020			_a9781789667257
082			_a658.802 _bGLE
100			_aGlenister, Gordon _99045
245			_aInfluencer marketing strategy: _bhow to create successful influencer marketing
260			_bKogan Page Ltd. _aLondon _c2021
300			_axvi, 285 p.
365			_aGBP _b29.99
504			_aTable of content Section - 00: Introduction;Section - 01: What is influencer marketing?;Section - 02: The major platforms for influencer marketing;Section - 03: Creating your strategic framework;Section - 04: The legal impacts of influencer marketing;Section - 05: Working with influencers;Section - 06: Finding influencers;Section - 07: Creating an ambassador programme;Section - 08: Influencer marketing around the world;Section - 09: The future of influencer marketing;Section - 10: Understanding analytics and measurement;Section - 11: Case studies;Section - 12: Appendix 1 – Directory of influencer marketing platforms, agencies and consultants;Section - 13: Appendix 2 – Glossary of terms;Section - 14: Index
520			_aAbout the book SHORTLISTED: Business Book Awards 2022 - Sales & Marketing category Create an influencer marketing strategy that benefits both brand and the influencer with this fascinating guide, rich in case studies from the biggest and the best and the small and specialist. Influencer marketing can no longer be ignored. Whether it's broad scale celebrity endorsement, or micro-influencers with niche, highly targeted followings, influencer marketing has become a natural extension of content marketing. However, while the opportunities are vast, the very nature of influencer marketing means that a brand must relinquish control of their marketing message to allow the influencer to communicate in their natural style. This can be unnerving, and it's therefore imperative to have a clearly defined campaign that mutually benefits and protects both the brand and the influencer. Influencer Marketing Strategy gives readers everything they need to create influencer marketing strategy. It will walk readers through the key considerations, and offer insight into decisions such as choosing the right influencer, planning content, and how to incorporate influencer marketing into your wider marketing strategy. This book presents fascinating, in-depth case studies from the beauty, fashion, gaming, travel, health and tech industries, demonstrating the variety of ways that influencer marketing can be utilized, and the huge opportunities it presents for organizations and industries of all sizes. Influencer Marketing Strategy is the ultimate guide to developing a successful influencer marketing strategy - and building campaigns that create real value.
650			_aSocial influence _910184
650			_aSocial media _91498
650			_aInternet marketing _9786
650			_aMarketing--Social aspects _910185
942			_2ddc _cBK