| 000 | 02539nam a22002417a 4500 | ||
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| 999 |
_c3821 _d3821 |
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| 005 | 20221121160956.0 | ||
| 008 | 221121b ||||| |||| 00| 0 eng d | ||
| 020 | _a9781398601673 | ||
| 082 |
_a658.406 _bJAM |
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| 100 |
_aJames, Rob _99043 |
||
| 245 |
_aBusiness experimentation: _ba practical guide for driving innovation and performance in your business |
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| 260 |
_bKogan Page Ltd. _aLondon _c2021 |
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| 300 | _axvi, 255 p. | ||
| 365 |
_aGBP _b24.99 |
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| 504 | _aTable of content Chapter - 01: Introduction to experimentation in business;Chapter - 02: What we really mean by ‘experiments’;Chapter - 03: Ten principles of successful business experiments;Chapter - 04: A ‘typology’ of experiments;Chapter - 05: The benefits of experimentation – And what inhibits managers from using it;Chapter - 06: An overview of the experiment process;Chapter - 07: Identify;Chapter - 08: Discovery;Chapter - 09: Ideation;Chapter - 10: Define;Chapter - 11: Experiment;Chapter - 12: Evaluation | ||
| 520 | _aAbout the book Business experimentation can not only create measurable value for organizations, it can provide the inspiration to break with the habits of the past by dealing with challenges and exploiting opportunities. This book is a step-by-step, practical guide to the six-stage business experiment process, from understanding the problem or opportunity to creating a hypothesis, planning the experiment and analysing the findings. It explores the top design criteria for successful and impactful business experiments and includes valuable case studies covering problem solving, performance improvement and strategic innovation. To support the process, Business Experimentation also includes downloadable, editable templates, worksheets and activities for use in ideation and planning sessions. This business experiment methodology can be used to support a one-off initiative or to underpin desired behaviours as part of a wider organizational change programme, as experimentation encourages people to be bold, take risks and seek new ways of doing things. Based on programmes the authors have run with a variety of leading organizations and with astonishing results, this practical guide provides businesses with the confidence to get started with experimentation and the tools to succeed. | ||
| 650 |
_aOrganizational change _9302 |
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| 650 |
_aOrganizational behavior _9298 |
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| 650 |
_aStrategic planning _9291 |
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| 650 |
_aBusiness planning _9967 |
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| 650 |
_aSuccess in business _9486 |
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| 942 |
_2ddc _cBK |
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