000			01977nam a22002057a 4500
999			_c3813 _d3813
005			20230125131701.0
008			230125b ||||| |||| 00| 0 eng d
020			_a9781839108389
082			_a658.8 _bHIS
100			_aHisrich, Robert D. _95150
245			_aEntrepreneurial marketing: _ba practical managerial approach
260			_bEdward Elgar _aCheltenham _c2020
300			_axi, 202 p.
365			_aEURO _b49.99
520			_aOne key for success of an entrepreneur is to obtain sales (revenue) and profits as quickly as possible upon launching the venture. Entrepreneurial Marketing focuses on the essential elements of success in order to achieve these needed sales and revenues and to grow the company. The authors build a comprehensive, state-of-the-art picture of entrepreneurial marketing issues, providing major theoretical and empirical evidence that offers a clear, concise view of entrepreneurial marketing. Through an international approach that combines both theoretical and empirical knowledge of entrepreneurship and marketing, this book informs and enhances the entrepreneurs’ creativity, their ability to bring innovations to the market, and their willingness to face risk that changes the world. Key components addressed include: identifying and selecting the market; determining the consumer needs cost-effectively; executing the basic elements of the marketing mix (product, price, distribution, and promotion); and competing successfully in the domestic and global markets through implementing a sound marketing plan. Numerous illustrative examples throughout the book bring the content to life. The mix of theoretical content, examples, empirical analyses, and case studies make this book an excellent resource for students, professors, researchers, practitioners, and policymakers all over the world.
650			_aEntrepreneurship _9968
650			_aMarketing--Management _9348
650			_aRamadani, Veland _911591
942			_2ddc _cBK