000			01552nam a22002297a 4500
999			_c3768 _d3768
005			20221118103019.0
008			221118b ||||| |||| 00| 0 eng d
020			_a9789352135660
082			_a658.575 _bBAN
100			_aBanfield, Richard _910124
245			_aProduct leadership: _bhow top product managers launch awesome products and build successful teams
260			_bO'Reilly Media _aSebastopol _c2017
300			_axxv, 217 p.
365			_aINR _b825.00
520			_aIn today’s lightning-fast technology world, good product management is critical to maintaining a competitive advantage. Yet, managing human beings and navigating complex product roadmaps is no easy task, and it’s rare to find a product leader who can steward a digital product from concept to launch without a couple of major hiccups. Why do some product leaders succeed while others don’t? This insightful book presents interviews with nearly 100 leading product managers from all over the world. Authors Richard Banfield, Martin Eriksson, and Nate Walkingshaw draw on decades of experience in product design and development to capture the approaches, styles, insights, and techniques of successful product managers. If you want to understand what drives good product leaders, this book is an irreplaceable resource.
650			_aNew products--Management _95346
650			_aNew products--Marketing _910125
650			_aTeams in the workplace--Management _92359
650			_aProduct management _9334
700			_aEriksson, Martin _910126
942			_2ddc _cBK