| 000 | 01225nam a22002057a 4500 | ||
|---|---|---|---|
| 999 |
_c3743 _d3743 |
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| 005 | 20221117151000.0 | ||
| 008 | 221117b ||||| |||| 00| 0 eng d | ||
| 020 | _a9789353024536 | ||
| 082 |
_a658.15 _bDAM |
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| 100 |
_aDamodaran, Aswath _9181 |
||
| 245 | _aNarrative and numbers: the value of stories in business | ||
| 260 |
_bHarperCollins Publishers _aGurugram _c2019 |
||
| 300 | _aix, 284 p. | ||
| 365 |
_aINR _b599.00 |
||
| 520 | _a How can a company that has never turned a profit have a multibillion dollar valuation? Why do some start-ups attract large investments while others do not? Aswath Damodaran, finance professor and experienced investor, argues that the power of story drives corporate value, adding substance to numbers and persuading even cautious investors to take risks. In business, there are the storytellers who spin compelling narratives and the number-crunchers who construct meaningful models and accounts. Both are essential to success, but only by combining the two, Damodaran argues, can a business deliver and sustain value. | ||
| 650 |
_aCorporations--Valuation _9680 |
||
| 650 |
_aNarrative inquiry (Research method) _910086 |
||
| 650 |
_aFeedback (Psychology) _910087 |
||
| 942 |
_2ddc _cBK |
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