000			02227nam a22002057a 4500
999			_c369 _d369
005			20190906172714.0
008			190906b ||||| |||| 00| 0 eng d
020			_a9788126554508
082			_a658.4012 _bGRA
100			_aGrant, Robert M. _9885
245			_aContemporary strategy analysis: texts and cases
250			_a8th
260			_aNew Delhi _bWiley India Pvt. Ltd. _c2017
300			_axiv, 822 p.
365			_aINR _b689.00
504			_aPreface to Eighth Edition Guide to Web Resources Part I Introduction • The Concept of Strategy Part II The Tools of Strategy Analysis • Goals, Values and Performance • Industry Analysis: The Fundamentals • Further Topics in Industry and Competitive Analysis • Analyzing Resources and Capabilities • Organization Structure and Management Systems: The Fundamentals of Strategy Implementation Part III Business Strategy and the Quest for Competitive Advantage • The Sources and Dimensions of Competitive Advantage • Industry Evolution and Strategic Change • Technology-based Industries and the Management of Innovation • Competitive Advantage in Mature Industries Part IV Corporate Strategy • Vertical Integration and the Scope of the Firm • Global Strategy and the Multinational Corporation • Diversification Strategy • Implementing Corporate Strategy: Managing the Multibusiness Firm • External Growth Strategies: Mergers, Acquisitions and Alliances • Current Trends in Strategic Management Summary Notes Glossary Index
520			_aIn this new edition, he includes an even greater focus on strategy implementation that reflects the needs of firms to reconcile scale economies with entrepreneurial flexibility, innovation with cost efficiency and globalization with local responsiveness. This edition also incorporates some of the key strategic issues of today including: post-financial crisis adjustment, the continuing rise of China, India and Brazil and the increased emphasis on ethics and sustainability. Coverage is also provided on strategy in not-for-profit organizations.
650			_aStrategy analysis _9886
942			_2ddc _cBK