000			01895nam a22002537a 4500
999			_c3679 _d3679
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008			221116b ||||| |||| 00| 0 eng d
020			_a9788131704714
082			_a658.87 _bCOX
100			_aCox, Roger _94917
245			_aRetailing: _ban introduction
250			_a5th
260			_bPearson India Education Services Pvt. Ltd. _aNoida _c2007
300			_a348 p.
365			_aINR _b699.00
504			_aTable of Content Retailing and the consumer The retail industry Retail organizations Economics of retailing Grand strategies International retailing Retail planning and strategy Retailing research The retailing environments Consumer buying behaviour Segmentation The retail mix Store location Product decisions Buying Stock management Pricing Advertising Personal selling Sales promotion and public relations Atmosphere and layout Customer service decisions Administration General management Financial planning Human resources Property and location development Store management Technology in retailing Retailing and the law The future of retailing
520			_aProvides a comprehensive introduction to all aspects of retailing and the fundamental elements of retail management and a retail organisation's activities so that the reader will have a solid platform on which to build. Intended not only for students in college and universities, the book serves as an invaluable tool for those already working in selling, marketing or retailing who require more knowledge of how retailing works. It is also the perfect resource for aspiring retail managers who may have received little formal training on the subject.
650			_aRetail trade--Management _9326
650			_aMarketing _9209
650			_aRetail trade _9327
650			_aMerchandising _910024
700			_aBrittain, Paul _910025
942			_2ddc _cBK