000			01938nam a22002297a 4500
999			_c3676 _d3676
005			20221116124339.0
008			221116b ||||| |||| 00| 0 eng d
020			_a9789332536623
082			_a620.0068 _bMOH
100			_aMohr, Jakki J. _910018
245			_aMarketing of high-technology products and innovations
250			_a3rd
260			_bPearson India Education Services Pvt. Ltd. _aNoida _c2015
300			_a542 p.
365			_aINR _b975.00
504			_aTable of Content CHAPTER 1 Introduction to World of High Technology Marketing CHAPTER 2 Strategic Market Planning in High-Tech Firms CHAPTER 3 Culture and Climate Considerations for High-Tech Companies CHAPTER 4 Market Orientation and Cross-functional (Marketing/R&D) Interaction CHAPTER 5 Partnerships/Alliances and Customer Relationship Marketing CHAPTER 6 Marketing Research in High-Tech Markets CHAPTER 7 Understanding High-Tech Customers CHAPTER 8 TECHNOLOGY AND PRODUCT MANAGEMENT Chapter 9 Distribution Channels and Supply Chain Management in High-Tech Markets CHAPTER 10 Pricing Considerations in High-Tech Markets CHAPTER 11 Marketing Communication Tools for High-Tech Markets CHAPTER 12 Strategic Considerations in Marketing Communications CHAPTER 13 END-OF-BOOK CASES
520			_aProvide your students with the vital information they need to successfully market high-tech products. Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service. The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.
650			_aHigh technology industries--Marketing _99992
700			_aSengupta, Sanjit _910019
700			_aSlater, Stanley _910020
942			_2ddc _cBK