000			01854nam a22002417a 4500
999			_c3674 _d3674
005			20221116122139.0
008			221116b ||||| |||| 00| 0 eng d
020			_a9789353437695
082			_a658.8342 _bJAI
100			_aJain, Varsha _94901
245			_aConsumer behavior: _ba digital native
260			_bPearson India Education Services Pvt. Ltd. _aNoida _c2019
300			_axxi, 456 p.
365			_aINR _b725.00
504			_a Table of Content "1. Understanding the Emergence of Digital Native's Behavior 2. Perception 3. Learning 4. Motivation 5. Beliefs, Values, Lifestyle, Attitude, and Personality 6. Influence of Digital, Social Media, and Mobile 7. Influence of Reference Groups 8. Cultural Influence 9. Information Processing 10. Decision-making 11. Luxury and Consumer Behavior "
520			_a Consumer expectations have undergone a paradigm shift since the dawn of the digital age. Offering a comprehensive view of a field that is evolving at an unprecedented pace, Consumer Behavior - A Digital Native, First Edition, is an honest attempt to capture and showcase how the millennial consumer is responding to the democratization of digital technology. Encompassing pioneering concepts, latest developments and in-depth case studies, this book combines a practical, real-world focus with visual pedagogy to present an engaging and exciting look at the changes in consumption pattern of the digital natives. This text will be of great interest to students, professors, readers, and entrepreneurs as it brings forth a pedagogical, framework-driven approach mostly lacking across academic and corporate circuits.
650			_aConsumer behavior _9368
650			_aMotivation research (Marketing) _910016
650			_aMarketing _9209
700			_aSchultz, Duane _92188
700			_aSheth, Jagdish N. _9779
942			_2ddc _cBK