| 000 | 02297nam a22002657a 4500 | ||
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| 999 |
_c3667 _d3667 |
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| 005 | 20221116114940.0 | ||
| 008 | 221116b ||||| |||| 00| 0 eng d | ||
| 020 | _a9789332539273 | ||
| 082 |
_a658.872 _bCAR |
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| 100 |
_aCarter, Brain _94903 |
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| 245 |
_aFacebook marketing: _bleveraging facebook features for your marketing campaigns |
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| 250 | _a3rd | ||
| 260 |
_bPearson India Education Services Pvt. Ltd. _aNoida _c2014 |
||
| 300 | _ax, 222 p. | ||
| 365 |
_aINR _b325.00 |
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| 504 | _aTable of Content I Getting Started 1 Getting Around Facebook: The Basics 2 Addressing Privacy Concerns 3 Establishing a Corporate Presence II Intermediate Marketing Skills 4 Facebook Advertising: How and Why You Should Be Using It 5 Facebook Page Analytics: Tracking Your Success 6 Using Facebook to Develop Communities III Getting the Most Out of Advanced Facebook Features 7 The Power of Local: Facebook Places and Deals 8 Socialize Your Website with Facebook Connect and Social Plug-ins 9 Facebook Credits: Social Currency and Your Business IV Role Models and Predictions 10 Best in Class Facebook Pages 11 What's Next for Facebook | ||
| 520 | _aYour best customers and prospects are on Facebook: more than 800,000,000 of them. Your business needs to be there, too: not just with a generic "page," but with a smart, low-cost marketing program that works. Facebook Marketing, Third Edition will help you plan that program, execute it, measure it, and optimize it. Two world-class social media marketers show you how to make the most of Facebook's most valuable new business features—including Facebook Messages, Deals, Places, Credits, Connect, mobile apps, and much more. This completely revamped new edition offers dozens of new tips and best practices for everything from advertising and analytics to promotion and privacy. Whether you're an entrepreneur, marketer, or PR pro, it will help you find and profit from your customers where they are right now: on Facebook! | ||
| 650 |
_aFacebook (Electronic resource) _93999 |
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| 650 |
_aInternet advertising _9431 |
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| 650 |
_aInternet marketing _9786 |
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| 650 |
_aOnline social networks _93998 |
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| 650 |
_aSocial aspects _910008 |
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| 700 |
_aLevy, Justin _910009 |
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| 942 |
_2ddc _cBK |
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