000			02177nam a22002537a 4500
999			_c3666 _d3666
005			20221116113944.0
008			221116b ||||| |||| 00| 0 eng d
020			_a9789353500399
082			_a338.88 _bPEN
100			_aPeng, Mike W. _95144
245			_aGlobal business
250			_a2nd
260			_bCengage Learning India Pvt. Ltd. _aDelhi _c2019
300			_axviii, 582 p.
365			_aINR _b799.00
504			_aPart 1 Laying Foundations Chapter 1: Globalizing Business Chapter 2: Understanding Politics, Laws, and Economics Chapter 3: Emphasizing Cultures, Ethics, and Norms Chapter 4: Leveraging Capabilities Globally Part 2 Acquiring Tools Chapter 5: Trading Across Borders Chapter 6: Investing Abroad Directly Chapter 7: Dealing with Foreign Exchange Chapter 8: Global and Regional Part 3 Strategizing around the Globe Chapter 9: Entering Foreign Markets Chapter 10: Entrepreneurial Firms Chapter 11: Alliances and Acquisitions Chapter 12: Managing Competitive Dynamics Chapter 13: Strategy and Structure Part 4 Building Functional Excellence Chapter 14: Human Resource Management Chapter 15: Marketing and Supply Chain Management Chapter 16: Governing the Corporation Chapter 17: Corporate Social Responsibility Integrative Cases Glossary Index
520			_aGlobal Business presents a strategic perspective of all the important international business concepts as per the need of the Indian curriculum. The comprehensive coverage of topics is supported with numerous examples, cases and insights from the Indian business environment. The boxed inserts, In Focus, reflect the real-life situations allowing readers to analyze, apply and improve their thinking. This textbook not only intends to serve the students of management, but would also be a useful literature for scholars, researchers and practitioners in this field.
650			_aInternational business enterprises _9414
650			_aInternational trade _9260
650			_aGlobalization _91084
650			_aInternational economic relations _9259
700			_aSrivastava, Deepak K. _910005
942			_2ddc _cBK