000			02034nam a22002177a 4500
999			_c366 _d366
005			20190906145157.0
008			190906b ||||| |||| 00| 0 eng d
020			_a9788131724286
082			_a658.8 _bBAK
100			_aBaker, Michael _91131
245			_aProduct strategy and management
250			_a2nd
260			_aNew Delhi _bPearson India Education Services Pvt. Ltd. _c2017
300			_axviii, 541 p.
365			_aINR _b849.00
504			_aPart I: The theoretical foundations Competition and product strategy The product in theory and practice Buyer behaviour The product life cycle in theory and practice Product portfolios Part II: New product development The importance, nature and management of the new product development process New product strategy Idea management for new product development Screening new product ideas Concept development and testing Business analysis Product testing Part III: Product management Commercialization: test marketing and launching the new product Managing growth Managing the mature product Part IV: Product elimination Controlling the product line: an overview of the deletion decision Reaching the decision to delete a product Implementing the deletion decision Reprise
520			_aFrom new product development to product elimination, this book holistically covers the entire product life cycle, including analysis of new product innovation strategy, new product ideas screening, product testing, managing growing and mature products, and product deletion. The nature and practice of these processes are central to the firm's overall strategy for competitiveness, and this book repeatedly emphasises the fundamental relationship between the success of a product and the survival of the firm. Whether they are studying at undergraduate, postgraduate or MBA levels, students will find this book essential to their understanding of this important subject area.
650			_aProduct strategy _91132
700			_aHart, Susan _91133
942			_2ddc _cBK