000			01655nam a22002417a 4500
005			20240926155324.0
008			230112b ||||| |||| 00| 0 eng d
020			_a9780357516188
082			_a658.872 _bBAR
100			_aBarker, Melissa _94888
245			_aSocial media marketing: _ba strategic approach
250			_a3rd
260			_bBoston _aCengage Learning, Inc. _c2023
300			_axvi, 328 p.
365			_aUSD _b89.99
520			_aLearn to market effectively using social media with the unique emphasis and best practices found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 3E. You learn how to create a strong personal brand that is invaluable at any stage of your career, as you master the social media techniques detailed throughout this popular book. Insightful discussions address both online and offline elements for creating a viable personal branding strategy. Expanded coverage of consumer behavior guides you in identifying with virtual communities and mastering visual storytelling. This edition delves deeper into using content marketing, while new chapters address managing today's digital marketing organization and using paid advertising and social media influencers. A step-by-step planning model leads you through creating an actual social media marketing plan. You also learn how to incorporate important branding strategies within your organization's overall integrated marketing communication approach.
650			_aInternet marketing
650			_aInternet advertising _9431
650			_aSocial media
650			_aOnline social networks
650			_aSocial media--Economic aspects
942			_2ddc _cBK
999			_c3631 _d3631