000			02273nam a22002177a 4500
999			_c3626 _d3626
005			20221121152208.0
008			221121b ||||| |||| 00| 0 eng d
020			_a9781484233023
082			_a658.5 _bPRA
100			_aPranam, Aswin _98573
245			_aProduct management essentials: _btools and techniques for becoming an effective technical product manager
260			_bApress _aNew York _c2018
300			_axxv, 174 p.
365			_aEURO _b49.99
520			_aGain all of the techniques, teachings, tools, and methodologies required to be an effective first-time product manager. The overarching goal of this book is to help you understand the product manager role, give you concrete examples of what a product manager does, and build the foundational skill-set that will gear you towards a career in product management. To be an effective PM in the tech industry, you need to have a basic understanding of technology. In this book you’ll get your feet wet by exploring the skills a PM needs in their toolset and cover enough ground to make you feel comfortable in a technical discussion. A PM is not expected to have the same level of depth or knowledge as a software engineer, but knowing enough to continue the conversation can be a benefit in your career in product management. A complete product manager will have a 360-degree understanding of user experience and how to craft beautiful products that are easy-to-use, with the end user in mind. You’ll continue your journey with a walk through basic UX principles and even go through the process of building a simple set of UI frames for a mock app. Aside from the technical and design expertise, a PM needs to master the social aspects of the role. Acting as a bridge between engineering, marketing, and other teams can be difficult, and this book will dive into the business and soft skills of product management. After reading Product Management Essentials you will be one of a select few technically-capable PMs who can interface with management, stakeholders, customers, and the engineering team.
650			_aProduct management _9334
650			_aManagement information systems _910177
650			_aNew products _9375
650			_aProduct differentiation _92762
942			_2ddc _cBK