000			01413nam a22002057a 4500
999			_c3591 _d3591
005			20221206125044.0
008			221206b ||||| |||| 00| 0 eng d
020			_a9781474601023
082			_a152 _bLOT
100			_aLotto, Beau _98546
245			_aDeviate: _bthe creative power of transforming your perception
260			_bHachette _aLondon _c2018
300			_a332 p.
365			_aINR _b750.00
520			_aPerception is the foundation of human experience, but few of us understand how our own perception works. By revealing the startling truths about the brain and perception, Beau Lotto shows that the next big innovation is not a new technology: it is a new way of seeing. In his first major book, Beau Lotto draws on over a decade of pioneering research to show how our brains play tricks on us. With an innovative combination of case studies and optical- and perception-illusion exercises, DEVIATE will revolutionise the way you see the world. With this new understanding of how the brain works and its perceptive trickery, we can apply these insights to every aspect of life and work. DEVIATE is not just an engaging look into the neuroscience of thought, behaviour and creativity: it is a call to action, enlisting readers in their own journey of self-discovery.
650			_aPerception _910631
650			_aSenses and sensation _910632
650			_aArchitecture _910633
942			_2ddc _cBK