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008			221021b ||||| |||| 00| 0 eng d
020			_a9780753555194
082			_a658.11 _bTHE
100			_aTheil, Peter _98545
245			_aZero to one: _bnotes on startups, or how to build the future
260			_bVirgin Books _aLondon _c2014
300			_a210 p.
365			_aINR _b599.00
520			_a The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things. Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we’re too distracted by shiny mobile devices to notice. Information technology has improved rapidly, but there is no reason why progress should be limited to computers or Silicon Valley. Progress can be achieved in any industry or area of business. It comes from the most important skill that every leader must master: learning to think for yourself. Doing what someone else already knows how to do takes the world from 1 to n, adding more of something familiar. But when you do something new, you go from 0 to 1. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. Tomorrow’s champions will not win by competing ruthlessly in today’s marketplace. They will escape competition altogether, because their businesses will be unique. Zero to One presents at once an optimistic view of the future of progress in America and a new way of thinking about innovation: it starts by learning to ask the questions that lead you to find value in unexpected places.
650			_aNew business enterprises _91435
650			_aNew products _9375
650			_aEntrepreneurship _9968
650			_aDiffusion of innovations _96169
942			_2ddc _cBK