000			01384nam a22002297a 4500
999			_c3528 _d3528
005			20221114123953.0
008			221114b ||||| |||| 00| 0 eng d
020			_a9783319842967
082			_a658.575 _bSTE
100			_aSteinhardt, Gabriel _98500
245			_aThe product manager's toolkit: _bmethodologies, processes and tasks in high-tech product management
250			_a2nd
260			_bSpringer _aSwitzerland _c2017
300			_axvii, 207 p.
365			_aEURO _b56.99
520			_aAbout this book Product management is challenging, complex, and often misunderstood. Across the high-tech industry, drastically different duties and responsibilities are attributed to product management professionals. Diverse interpretations regarding the role of product management have only further confused practitioners and stifled the ability to develop clear and consistent product management methodologies. "The Product Manager’s Toolkit" book provides a consistent and holistic managerial approach to product management and presents a practical and comprehensive methodology (tasks, processes, deliverables, and roles) that covers nearly all aspects of product management.
650			_aNew products--Management _95346
650			_aHigh technology industries--Marketing _99992
650			_aProduct management _9334
650			_aProject management _9387
942			_2ddc _cBK